I don't know how much experience you all have playing PvP MMO type games.. but I can tell you from experience (and I've run the gamut from FPS[Counter-Strike, BF-series, etc], to RPG[EQ, DAOC, Shadowbane], to Aces High) that people in general, as a herd, will ALWAYS take the easiest way possible.
For games like CS, that means finding the "best weapon" and using it.. constantly. To the exclusion of all (and I do mean ALL) others. For games like EQ, or DAOC, it means finding the best "template" and using it. Cookie cutting prevails. When I played on Rallos Zek in EQ (kind of a 'almost FFA' scenario.. you could attack and kill any player within 4 levels of you either way).. the server was absolutely filled to the brim with naked wizards. Why? Because the risk-reward was tilted absolutely in favor of a naked wizard. A wizard could kill hurt people in one hit, didn't need any equipment to do it, and could teleport away from danger if he happened to get in over his head. So.. for every 10 people on RZ, at least 6 of them were playing naked wizards.
DAOC shifted the balance somewhat... instead of everyone playing naked wizards... everyone played as a rogue. Furthermore, one "country" had much more powerful rogues than the other two, so for most of my DAOC career probably 50% of the people on my server played as "shadowblades" (the "best" rogue.. or the "best" version of the "best" class). Some innovative guy discovered that a different class could do it all exceedingly well (a caster), so after the shadowblade craze came an enchanter craze. The folks that could afford to run more than one account still used shadowblades, but for people who wanted something that was dominate in both PvE (killing monsters, i.e. 'levelling') and PvP (killing other players.. for shadowblades and EQ's naked wizards a.k.a "ganking"..) an enchanter was ideal.
The dev's for Camelot tried to keep abreast, every time some guy found a new way to make a class "uber" and set off a new craze, that class would get nerfed back into line with the rest... but it is a losing proposition.
How does this tie in with AH? Simple. In games like EQ or DAOC, your "template" decides about 45% of how "good" you are... and the amount of time you spend playing the game determines about 45% (i.e. level, equipment). "Skill" is probably about 1-2%, with luck making up the rest.
In a FPS like CS, your equipment is about 75% of what makes you effective, with "skill" making up most of the balance, barring luck's (mis)fortune.
In a game like AH, again the biggest factor is equipment (what plane you choose to fly), but the second biggest factor isn't skill.. it isn't even close. The second biggest factor is numbers. How many people are you flying with and against. Those two factors account for about 90% of "who wins".
Don't get me wrong, there is a definate (if small) effect on the outcome if one is "skilled". However, a "skilled" pilot in plane X will not defeat 3 or 4 "unskilled" pilots if they are in planes that are equal or better than plane X.
Obviously, taking the time to "master" the "art of fighting" (ACM, BST, OMGWTF, whatever you want to call it) is MUCH to difficult for your average gamer. It is a truism. It should be immediately obvious to anyone who spends more than about 1 minute a day in the MA. I saw a guy talking to some other guy after a kill (not sure who killed who, wasn't really paying that much attention until I saw) "Yea, great flying. I was trying to drag you back into the pack but you wouldn't bite." When I asked the guy that said that how long he'd been playing, he told me "3 years."
That really hit home... the "newbies" that refuse to fight unless they've got an overwhelming advantage, and run at the drop of a hat AREN'T NEWBIES! They are "cagey" and "skilled" "veterans"... at least they think they are. And if you are a new player, who do you learn how to fly from? The people around you. At least I did, I assume some of you folks out there may have just started playing this out of the blue and known what the hell you are doing, but for most people the learning curve is pretty steep.
I know back when I first started playing, I saw guys that would fight. Under any circumstances, they'd fight. I used to look up to Hblair... he was very good in a 109 (well, far better than me anyway). I bugged the hell out of him... "Let me join your plane.. send me some film of you fighting.. etc etc". I wanted to be as good as him someday. I wanted people to see a 109/190 and go "Oh ****, that might be Urchin!" Why did I want that? Simple, I am a competitive person, and back when I first started playing, the game was full of competitive people that enjoyed flying (and fighting) in WW2 fighters. In fact, I picked the LW planes because I wanted to make a name for myself fighting in planes that weren't the "best" planes available.
When I first started playing the C-hog was the "best" plane. Actually, it was the "best" purely because it had 4 Hispanos, which are modelled as one-hit kill guns in this game. The flight performance is actually pretty average, but if one got a snapshot on you the fight was over. So, people flew the C-hog. Why? Because it made it easier for them to kill other people. Back then the population was small compared to now, and the average skill level quite a bit higher, so most people would fly in small groups (well, smallish anyway) and typically if you took off alone and headed to some enemy field, the odds were good you'd be met in between by some enemy plane looking for a fight.
After HT decided the C-hog was being "overused", the atmosphere in the MA changed a bit. It has been sliding towards the "run" side of the "fight---run" bar ever since, probably because the "best" plane is now also the fastest plane. However, as the population grows (with the concurrent decline in skill), people find that is is usually much to difficult to kill someone if they are in a plane with similar performance to their own. And since HT has decided to make the planes available to all sides equally, typically the "best" planes are fielded roughly equally by all 3 sides. So, what other options do your average gamers have?
Only 2, as far as I can see (seeing as 3 things impact the outcome of a "fight", which I am defining very loosely as two planes interacting with one another and involving gunplay)
1. They can get better.
2. They can fly with more people.
Which one do you think is easier?
HT can't cure this problem... it is a basic flaw of human nature in my opinion.