The Marketing of AH - Ideas on how to increase player base

[PuppetZ]

The best publicity campaign will accomplish nothing if the community is do not want to greet these new players and all they get is hotard/picktard/bomb****/vulchtard messages and people insulting each other in chest thumping contest and outright offensive behavior. How many new players were shoo'ed away like that? I bet too many to count.

 

[steely07]

As has been mentioned, a booth at any airshow that has WW2 Aircraft, with some of the better AH films playing on a couple of screens, and 2 or 3 PC's set up that people can play an offline mission, or even a

custom arena against the other people in the booth would grab some new players.

Of course it'd cost, but I'm sure it'd be worth thinking about.

Steely

[Lusche]

custom arena against the other people in the booth would grab some new players.

Of course it'd cost (...)

And then think about how many new subscribers would be needed to offset that cost... and remember, most trial players won't subscribe at all.

I have the vague feeling that HT actually does think of such things, and unlike us giving all that 'advice', he has the actual numners to work with.  It's highly improbable that there will be a "D'oh, why didn't we think of such a SIMPLE thing?!" moment in Fort Worth, TX

[LCADolby]

And of course if we made if free we might get even more people.

Of course we would soon be out of business with that model.

HiTech

I don't remember supporting AcesHigh being free.
In this thread with my 1st post I was just putting pricing in perpective.

[hitech]

I don't remember supporting AcesHigh being free.
In this thread with my 1st post I was just putting pricing in perpective.

LCAdolby You completely miss the point, the statement that lowering the price will increase the player base is as Dead Man points out the basis for all business. But it is completely irreverent with out considering the decrease in revenue side. The goal is to maximize revenue / profit not the quantity of players as you state. And hence if simply increasing player counts as you state the best way would be free.

Some where around 2001 - 2003 we ran real test offers at different price points to be able to calculate the supply and demand curve, I.E. What is the optimum price point.

Strangely most other companies followed our price point about 1 year later.

HiTech

[Shifty]

     I guess coming from the $6 an hour AW generation has influenced my perspective, but reading how $14.95 a month is too
much just cracks me up.  I'm wondering how lowering the price would make HT more of your money?  Would losing the money
from everyone else somehow magically by replaced by your increased revenue? 

     Frankly I'm impressed by the fact that the price dropped years ago and has been maintained for YEARS.  Every other service
I use on a monthly basis increases their prices regularly. 
 

+1

[Tigger29]

Strangely most other companies followed our price point about 1 year later.

It's a beach to do all of the work, research and testing only to have other companies copy off of you isn't it?

[Brooke]

All did their two weeks and loved it but all refused to pay the $15/mo.

Heh!  I guess they wouldn't have liked the earlier days of Air Warrior.  $6/hour (and I think it was $12/hour before that).  They are too weak to join our collection of Knights of the Sky! 

[skribetm]

you guys have it all wrong! 
increase sub rate to $30/mo but release new planes/tanks every month!

say aye!

[MAINER]

you guys have it all wrong! 
increase sub rate to $30/mo but release new planes/tanks every month!

say aye!

 $30 

[viking73]

You guys are mixing up 2 different games. There is 'World of Warplanes' being developed by Wargamming.net. The same designers of 'World of Tanks' and 'World of Battleships'. It is free with the option of paying for more stuff. Then there is a 'World of Planes' being developed by Gaijin Entertainment Corporation. The first post said 'World of Planes' but gave a link to 'World of Warplanes'. If Aces High II is going to compete with these other games, they're gonna have to do way more. They will have to do a Aces High III with better graphics, better equipment, and a tighter security on what the plane actually can do. Everything else they're doing like ground detail is just duct tape on an old program.

World of Planes
http://www.youtube.com/watch?v=_VTazV7Mizg

World of Warplanes
http://www.youtube.com/watch?v=SBHQMizctgY

World of Battleships
http://www.youtube.com/watch?v=krPHTI42hy4

[RTHolmes]

tighter security on what the plane actually can do.

 

[Lusche]

World of Planes
http://www.youtube.com/watch?v=_VTazV7Mizg

All other graphics / gameplay stuff aside, there is one single thing shown in this trailer I have missed in AH from day 1: The pilot - or more precisely: Seeing myself in the cockpit, the hand moving stick and my legs on the pedals. I have always found the empty cockpits to be very surreal. Bombers in particular remind me eerily of the Mary Celeste 

That would be my greatest wish for eye candy.

[LCADolby]

You guys are mixing up 2 different games. There is 'World of Warplanes' being developed by Wargamming.net. The same designers of 'World of Tanks' and 'World of Battleships'. It is free with the option of paying for more stuff. Then there is a 'World of Planes' being developed by Gaijin Entertainment Corporation. The first post said 'World of Planes' but gave a link to 'World of Warplanes'. If Aces High II is going to compete with these other games, they're gonna have to do way more. They will have to do a Aces High III with better graphics, better equipment, and a tighter security on what the plane actually can do. Everything else they're doing like ground detail is just duct tape on an old program.

World of Planes definately gets my attention..
Wings of Prey as a MMO 

[321BAR]

You guys are mixing up 2 different games. There is 'World of Warplanes' being developed by Wargamming.net. The same designers of 'World of Tanks' and 'World of Battleships'. It is free with the option of paying for more stuff. Then there is a 'World of Planes' being developed by Gaijin Entertainment Corporation. The first post said 'World of Planes' but gave a link to 'World of Warplanes'. If Aces High II is going to compete with these other games, they're gonna have to do way more. They will have to do a Aces High III with better graphics, better equipment, and a tighter security on what the plane actually can do. Everything else they're doing like ground detail is just duct tape on an old program.

World of Planes
http://www.youtube.com/watch?v=_VTazV7Mizg

World of Warplanes
http://www.youtube.com/watch?v=SBHQMizctgY

World of Planes actually looks like it has potential if it doesnt stay Russian/German as it is in the trailer... World of Warplanes looks like a cartoon shooter...