If you actually read my previous posts, the $19.95 meant a 33% increase in revenue
That sounds like a fact, but it's an assumption. One that I personally would believe to come true, because it doesn't take into account the effect on subscription numbers, both current & future.
Think we could do with one less latte for a much better Aces High?
I can't. Or better: I won't, and most certainly my wife won't, who is paying my account
Many other's wont as well, because price barriers don't work that simple. There is a (mostly psychological) limit how much consumers are wiling to spend for a certain product. Once past that level, number of purchases drop of rather rapidly, even if it's "just a tad more".