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[BluBerry]

It was extremely difficult to listen to Barney Fife and Bullwinkle....While I liked the concept, everything else was an epic fail.    

 


I thought the main speaker sounded like Pat O'Day, had the slurrpy alcoholic quality about his voice.

http://www.youtube.com/watch?v=bmkkDqxXiV4

[Kingpin]

As a marketing professional, it is my opinion that running that ad would be a disservice to the game.

1) It shows no action.  There are hundreds of videos to draw from that show what the game looks and feels like.  Show some air combat.  Show a tank firing rockets.  Show 8" guns firing on a field.  Anything but static screen shots.

2) 130 "objects" is too sterile of a description.  Instead say "Choose from a hundred airplanes to fly and dozens of combat vehicles to drive from the moment you start." (This last point is important to point out compared to games where you have to grind through a tech-tree to get to later aircraft/vehicles.  "Jump right into the P51 Mustang, Spitfire Mark Sixteen or Focke-Wolf 190 D and experience realistic air combat.  Fly a B17 bomber.  Fight in a Panzer or Sherman tank."

3) It should stress the fidelity of the flight model, as THAT is what sets Aces High apart:  "Aces High is a challenging online WWII combat environment where you fight against live opponents using a simulator-level flight model in accurately modeled historical aircraft and vehicles.  This is no arcade-style game, but a real test of your skills.  Do you have what it takes to become a fighter ace?  Or an armored vehicle commander? Or a bomber pilot, bombardier or gunner? Rise to the challenge and try Aces High for free today!"

4) More focus on things AH has that others don't, such as in-game comms.  "Communicate and coordinate with other Aces High players using built-in voice communications." Then use some in-game radio chatter as an example played over some air combat footage. "109s 3-O'clock high. Tally.  Here they come! Check six, white five!"

5) Talk about the "sandbox environment": "Aces High is an open environment full of a world of possibilities.  You choose what you fly or drive, where you go and what your mission is.  Fly a fighter in a nearby dogfight or take a bomber deep into the heart of enemy territory.  It's all up to you."  Maybe then dovetail this into the "or join missions and fly along AH veterans".

6) Mention missions and training possibilities as a way to learn for new players "Join organized missions and fly alongside Aces High veterans.  Or get with one of the many Aces High trainers who can teach you Air Combat Maneuvering and more!"

In general the idea should be to focus on what sets AH apart from other games, which I feel are the things listed above.

Given more time, I could write a decent script bringing all these ideas together.  PM me if you'd like.

Respectfully submitted,

<S>
Ryno

[Doc72]

I thought the main speaker sounded like Pat O'Day, had the slurrpy alcoholic quality about his voice.

http://www.youtube.com/watch?v=bmkkDqxXiV4

 

[Ack-Ack]

Honestly Ryno, HiTech should take your talking points and use those.  Those convey perfectly what should be emphasized, along with the video clips showing each point in-game.  

ack-ack

[ink]

As a marketing professional, it is my opinion that running that ad would be a disservice to the game.

1) It shows no action.  There are hundreds of videos to draw from that show what the game looks and feels like.  Show some air combat.  Show a tank firing rockets.  Show 8" guns firing on a field.  Anything but static screen shots.

2) 130 "objects" is too sterile of a description.  Instead say "Choose from a hundred airplanes to fly and dozens of combat vehicles to drive from the moment you start." (This last point is important to point out compared to games where you have to grind through a tech-tree to get to later aircraft/vehicles.  "Jump right into the P51 Mustang, Spitfire Mark Sixteen or Focke-Wolf 190 D and experience realistic air combat.  Fly a B17 bomber.  Fight in a Panzer or Sherman tank."

3) It should stress the fidelity of the flight model, as THAT is what set's Aces High apart:  "Aces High is a challenging online WWII combat environment where you fight against live opponents using a simulator-level flight model in accurately modeled historical aircraft and vehicles.  This is no arcade-style game, but a real test of your skills.  Do you have what it takes to become a fighter ace?  Or an armored vehicle commander? Or a bomber pilot, bombardier or gunner? Rise to the challenge and try Aces High for free today!"

4) More focus on things AH has that others don't, such as in-game comms.  "Communicate and coordinate with other Aces High players using built-in voice communications." Then use some in-game radio chatter as an example played over some air combat footage. "109s 3-O'clock high. Tally.  Here they come! Check six, white five!"

5) Talk about the "sandbox environment": "Aces High is an open environment full of a world of possibilities.  You choose what you fly or drive, where you go and what your mission is.  Fly a fighter in a nearby dogfight or take a bomber deep into the heart of enemy territory.  It's all up to you."  Maybe then dovetail this into the "or join missions and fly along AH veterans".

6) Mention missions and training possibilities as a way to learn for new players "Join organized missions and fly alongside Aces High veterans.  Or get with one of the many Aces High trainers who can teach you Air Combat Maneuvering and more!"

In general the idea should be to focus on what sets AH apart from other games, which I feel are the things listed above.

Given more time, I could write a decent script bringing all these ideas together.  PM me if you'd like.

Respectfully submitted,

<S>
Ryno

nice write up....and all great ideas.

[Doc72]

As a marketing professional, it is my opinion that running that ad would be a disservice to the game.

1) It shows no action.  There are hundreds of videos to draw from that show what the game looks and feels like.  Show some air combat.  Show a tank firing rockets.  Show 8" guns firing on a field.  Anything but static screen shots.

2) 130 "objects" is too sterile of a description.  Instead say "Choose from a hundred airplanes to fly and dozens of combat vehicles to drive from the moment you start." (This last point is important to point out compared to games where you have to grind through a tech-tree to get to later aircraft/vehicles.  "Jump right into the P51 Mustang, Spitfire Mark Sixteen or Focke-Wolf 190 D and experience realistic air combat.  Fly a B17 bomber.  Fight in a Panzer or Sherman tank."

3) It should stress the fidelity of the flight model, as THAT is what set's Aces High apart:  "Aces High is a challenging online WWII combat environment where you fight against live opponents using a simulator-level flight model in accurately modeled historical aircraft and vehicles.  This is no arcade-style game, but a real test of your skills.  Do you have what it takes to become a fighter ace?  Or an armored vehicle commander? Or a bomber pilot, bombardier or gunner? Rise to the challenge and try Aces High for free today!"

4) More focus on things AH has that others don't, such as in-game comms.  "Communicate and coordinate with other Aces High players using built-in voice communications." Then use some in-game radio chatter as an example played over some air combat footage. "109s 3-O'clock high. Tally.  Here they come! Check six, white five!"

5) Talk about the "sandbox environment": "Aces High is an open environment full of a world of possibilities.  You choose what you fly or drive, where you go and what your mission is.  Fly a fighter in a nearby dogfight or take a bomber deep into the heart of enemy territory.  It's all up to you."  Maybe then dovetail this into the "or join missions and fly along AH veterans".

6) Mention missions and training possibilities as a way to learn for new players "Join organized missions and fly alongside Aces High veterans.  Or get with one of the many Aces High trainers who can teach you Air Combat Maneuvering and more!"

In general the idea should be to focus on what sets AH apart from other games, which I feel are the things listed above.

Given more time, I could write a decent script bringing all these ideas together.  PM me if you'd like.

Respectfully submitted,

<S>
Ryno

Great write up!! 

[captain1ma]

if its a starter ad, i like it!! its very cool! assuming more to come! 

[BnZs]

Amazing. Through the simple expedient of posting a stinker of an advertisement, HTC has gained a large pool of people brainstorming ideas and falling over themselves to assist in content creation for HTC's ad campaign, presumably for free. Well played sirs! Well played indeed!  

[MK-84]

 
The massive bomber formation was pretty cool.  But that unfortunately was it.
There is no gameplay shown or the excitement of combat, just a very annoying voiceover with very few clues or visuals as to what makes the game so much fun.
It does look like a child put it together, not a professional company with 14 years of game development

This does not make me want to play the game.  

This does.
http://www.youtube.com/watch?v=550E-3Cp2jM

[Kingpin]

Great write up!!  

Honestly Ryno, HiTech should take your talking points and use those.  Those convey perfectly what should be emphasized, along with the video clips showing each point in-game.  

ack-ack

OK, dagnabbit.  Based on the feebback so far, I'll start by throwing my hat in the ring.

If folks (especially HTC) like what I wrote above, I'll can go ahead, write a script and try making a quick voice-over using this material.  I'm going to be in the studio doing some recording this week and next week anyway.  I'm not voice-over talent, but it will be done on a professional recording microphone and edited in ProTools recording software, so I can manipulate it and add effects as needed.

I'll do it for no charge, except maybe "WTG" and a scotch if I'm ever in their neck of the woods in TX.  No obligation to use it, either.

If I do this, and make a 30 or 60 second voice over, will Dolby (or one of our other film guru's) take a stab at setting it to game/combat footage?

<S>
Ryno

[Nath[BDP]]

is it April 1 already?

[Changeup]

OK, dagnabbit.  Based on the feebback so far, I'll start by throwing my hat in the ring.

If folks (especially HTC) like what I wrote above, I'll can go ahead, write a script and try making a quick voice-over using this material.  I'm going to be in the studio doing some recording this week and next week anyway.  I'm not voice-over talent, but it will be done on a professional recording microphone and edited in ProTools recording software, so I can manipulate it and add effects as needed.

I'll do it for no charge, except maybe "WTG" and a scotch if I'm ever in their neck of the woods in TX.  No obligation to use it, either.

If I do this, and make a 30 or 60 second voice over, will Dolby (or one of our other film guru's) take a stab at setting it to game/combat footage?

<S>
Ryno

It looks great.  Remember rule number 1...know your audience.   While you copy conveys the message, it sounds a lot someone in Detroit is trying to sell me a car.  The audience isn't buying a car...they're buying a challenge to last longer than two weeks in here which if the message is done right, will make them say, "Bullsheeeet, I'm a gamer...how hard can it be?" 

Selling them a Buick won't get it done.

[BluBerry]

It looks great.  Remember rule number 1...know your audience.   While you copy conveys the message, it sounds a lot someone in Detroit is trying to sell me a car.  The audience isn't buying a car...they're buying a challenge to last longer than two weeks in here which if the message is done right, will make them say, "Bullsheeeet, I'm a gamer...how hard can it be?" 

Selling them a Buick won't get it done.

Well put.

[loony1]

      

[Shifty]

(Image removed from quote.)