"Everyone uses something, no one uses everything"
I kept that in mind as I started to expand the social media market for my company.
I also had to keep in mind I have more important things to do than stay on social media all day or pay someone to do it.
So I structured my systems to auto-populate each other. If I send an email out for an event through constant contact, for example, it updates my twitter, facebook, linked-in and instagram feeds at the same time. This in turn updates the facebook feed on the website, which causes the site to refresh, increasing it's activity, and on and on.
Creating facebook events is easy, and free. You also push out to your page subscribers who like and share, and this pushed their activity to their friends who then see the event. Special events, scenarios, FSO, has active members who are participating and can be asked to discuss the event on the respective page, which again gets their friends to see what they are doing, and encourages them to fly with them. Imagine each person in FSO getting 1 friend to fly with them. That friend get's another.
It's not always about spending money on ads. I refuse to buy ads on google, facebook or anything but the recognition is there. I was just talking to my staff about this not an hour ago as we got another new member who joined us out from the bay area and we came up in the search for our type of business higher ranked than the 4 companies like mine in between Richmond and Sacramento.
It is a bit of work to set it all up, I had to completely rebuild and redesign my website and put in all the interconnected plugins, and it's not as effective as it could be if I really dedicated my effort into it, but for an auto-pilot effort it really gets attention.