1. Unlike other DRM schemes, it works.
Yeah it might work at hampering piracy. It will also cause their PC sales to suffer from people not buying any Ubi games. Since most people don't like to be treated like a criminal when they haven't/didn't do anything wrong. I was looking at some of the future games that they will be putting out and some of the appeal to me. However if this DRM stays in place they will never be able to pry my wallet open for it. I refuse to be treated like a would-be-pirate.
While RoF has a similar DRM to this, it works for them since it is a Niche product that I feel needs all their profits. They have even patched out the 100% online requirement either because they feel it has been long enough or they have gotten their money out of it. Ubisoft's DRM is going to be carried on all of their games from here on out. Their games are much more mainstream than NeoQB's which will make the hackers come out of the wood work to attempt to crack it.
I honestly don't like they fact that you pay full price for a game, that when you boil it down, isn't even really a full complete game smacks me a slightly foolish. It tells the publishers that they can do what they like and your consumers will take it like some lemming. There is a thread on ubi's own forums that is 47 pages long at last count is full of people saying that they have lost their money. There are also a number of first time posters the have signed up for the forum to voice their concers/complaints. When you take that along with the posts all over other forums dedicated to gaming, including the SubSim boards which are dedicated to submarine sims, it doesn't bode well for ubi. People are also leaving warnings on the individual game pages about the DRM scheme, which is make some people both cancel their preorders and not preorder.
Personally I don't really have a dog in this fight. I'm not able to buy games like I used to and it's looking like BF:BC2 will be my only purchase for a while.