Well the way I see it:
You have 2 games...
1. An
Air
Combat simulator: aircraft fighting each other ('main' arena).
2. An
Air
Warfare simulator: organized groups of aircraft fighting an air war against each other ('mission' arena).
Title:
Aces High 2.0: Air Warfare & Air Combat Simulator(I like '2.0' better than 'II'...'2.0' is improved software, 'II' is a half assed movie sequel that should never have been attempted)
And the abbreviation will grab attention long enough to get people to read what the game is all about...
AH2: AWACS...no one has ever done an AWACS sim before, right? So it will grab people's attention. When they read the breakdown of the acronym I'll bet they'll download the software for the 2 week free trial period.
Also, in the next version put everyone's icon and typed text in a different color if they are 'new' - this will let the general population of the MA know they are dealing with someone new.
Also, in the next version put a 'best of' listing for all the TODs...
Most kills in a TOD: pilot handle, squad (if any) and TOD #
Most kills landed in 1 sortie: pilot handle, squad (if any) and TOD #
...etc.
Tag lines for 2.0:
'Aces High: Who did you shoot down last night?'
'Aces High: America's #1 cure for road rage'
'Aces High: The sure fire way to blow things up and not piss off the FBI'
'Aces High: Only $15.00 and 25,000 Husband Points a month'

Also, I'd suggest you contact Robert Shaw, CDR, USN (ret.) and work out some deal like when someone signs up for a new account they can buy a copy of his book for 10% off.
Just some ideas.
Mike/wulfie