Originally posted by GScholz
There you go cutting yourself on the other edge of the sword again.
It's a bad habit of mine.
I think it doesn't actually matter if they disbelieve "our" side of the story, as long as they aren't getting bombarded with thier own particular side of the story.
In a different light...
Do people NOT buy Nike because they don't also see Puma ads on TV?
Word of mouth - yes, of course.
But much less effective, immediate, and less authoratative a means... no?